Customer Love: How to Build Products & Services Customers Love

"Customer Love: How to Build Products and Services People Can’t Live Without" is your ultimate guide to creating meaningful connections with customers through thoughtful product design, innovation, and empathy.

Drawing on Zain Abiddin's extensive experience at companies like Shopify, Emirates, Four Seasons, and Canva, this book reveals the principles and practices behind building products that not only solve problems but also inspire loyalty, trust, and delight.

From crafting a clear vision to designing moments of joy, scaling globally, and sustaining long-term customer loyalty, this book is packed with actionable strategies and real-world examples from some of the most beloved brands.

Whether you’re a product manager, entrepreneur, or team leader, Customer Love will teach you how to:

• Define a compelling vision and set inspiring goals.
• Build and refine products with intention and empathy.
• Foster delight through seamless and surprising user experiences.
• Scale your product without losing its authenticity.
• Measure, sustain, and grow customer loyalty.

If you’re ready to go beyond functionality and create products people genuinely love, this book will show you how.

For anyone passionate about building extraordinary customer experiences, Customer Love is the blueprint for success.